The Institute of Management Accountants launched a new global promotional campaign Monday for its Certified Management Accountant credential, with advertising spots showing how accountants can add value to their organization, as the IMA expands its outreach to accounting students this semester about the skills needed in an accounting career today.
Like previous IMA ads, which featured an accountant getting a tattoo of the CMA logo on their back or robot CMAs, the new ad presents a humorous take on business and accounting. It depicts a meeting in a conference room where most of the participants slide off their chairs to hide underneath the table when a question comes up from the boss, except for one accountant who has the confidence and knowledge to remain in his seat at the table.
“Earning the CMA certification is not just about staying relevant in today’s digital workplace, it is about thriving in it,” said IMA president and CEO Jeff Thomson in a statement. “Management accountants who have an understanding of advanced technologies and strategies will excel as the profession moves forward, and the CMA certification allows them to reach that potential. As a global association, we hope this campaign educates professionals on the importance of CMA certification in developing the skills necessary to succeed both today and in the future.”